A LETTER FROM STACY
I’d like to shed some light on my latest strategies, reigning philosophies, and the ever-changing and ever-expanding role of marketing and business in our lives.
This note to you is my way of introducing (or re-introducing) myself to you and reminding you of why the extensive world of marketing, communication, and entrepreneurship is so important not only to me, but to the whole planet.
This letter is my promise to continue to do better and to keep learning exactly how to use innovation and communication to build the world we wish to see.
It’s only fair that you know this… I’m here for purely selfish reasons.
Of course it sounds better to say that I’m here to be of service to entrepreneurs and companies, but if I’m truly honest, I’m here due to my own fascination with human behavior, innovation, psychology, communication, and the world of business.
I built this space solely for my own enjoyment.
So believe me when I say, I’m more humbled and honored to have you here than I could possibly put into words.
It has been, and continues to be, utterly unexpected.
Another thing you should know… I’m not only here because I’m selfish, but also because I’m stubborn.
My stubbornness and selfishness became most clear to me my freshman year of college, when I was asked to choose a major, to choose a direction for my career.
Like many college kids, this decision felt suffocating and overwhelming.
Faced with options that felt lacking and incomplete, I stubbornly decided to bypass the choice.
Instead of choosing a major and taking the required classes, I took the classes I wanted to take.
I found myself pulled in 3 directions: business, psychology, and philosophy. And, instead of choosing one, I decided I was going to study it all.
So, I stubbornly designed my own education, taking the required business courses for my declared majors but also adamantly fitting in courses in philosophy and psychology on the side.
I filled my schedule with advertising, finance, and management, and also hustled across campus to fit in ethics, psychology labs, and creative writing.
Because, to me these worlds are and have always been deeply and inextricably connected.
To me, the ideas in these fields are vital to a strong business education, and if I was going to invest my time and resources in a college education, then I was damn well going to learn what I felt was important.
IF YOU CAN’T FIND WHAT YOU WANT, MAKE IT
I made the decision that my career focus would be to learn the ins and outs of what made people tick.
I wanted to learn how we human beings operate, from what we buy to where we travel to how we live. I wanted to know exactly why we do what we do.
I wanted to examine the beliefs, emotions, and ideas of others, and learn how these things create the human experience.
(And when my advisors asked me what kind of career I was looking for… I couldn’t really answer that.)
I craved research and exploration into how people make decisions, and how people navigate their lives, their problems, and even the aisles of a store.
I wanted to know why some people embrace religion and others don’t, why some people commit crimes and others follow the rules, and how we all find meaning and purpose in our lives.
So, I took the classes that I found valuable and figured that the rest would sort itself out.
I stubbornly built my own education, and proudly graduated having taken all the classes I wished to take.
When I left college, I expected to find a world that reflected what I thought it should be, a world of career opportunities that fit neatly into my preferences and strengths.
I, like many young people, believed I’d find my dream job in the local listings.
But, instead I found the same stark separation among the worlds of business, philosophy, and psychology as I’d found in school.
The marketing industry looked a lot like my business classes, which I felt were fantastic, but missing some key components.
So, I quickly learned that working for someone else wasn’t an option for me.
And, stubborn as always, I knew that if I was going to be fulfilled, I had to build my own way.
That’s what this place is for.
I built this company because I very much needed a company like this to exist.
I built it because I’m too selfish and stubborn to have it any other way.
I built this place because I truly believe if the world doesn’t look the way you want, then your job is to make it so.
If you can’t find the resources that you need, create them.
Design what you need.
Don’t settle for what exists. Build the things you crave.
And I don’t just mean products and services.
Build your whole life.
Design every inch of it to your exact specifications.
Work from home in your yoga pants if you want.
Take your laptop around the world and run a business virtually.
Whatever you do, never allow others’ expectations to dictate your choices.
So, that’s also what this place is about.
It’s about blazing your own path.
It won’t be easy but, if you’re like me, it’s the only option that makes sense.
So here, in this place, marketing is being reinvented.
Here, marketing is approached differently.
Here, marketing is not just a list of sales tactics and catchy slogans.
It’s not about pushing people toward a purchase.
Here, marketing is bigger than all of that.
It gets to the very heart of what makes us click, buy, and engage with brands.
It encompasses leadership, emotion, ethics, progress, philosophy, psychology, confidence, love, and behavioral science.
It taps into our values, preferences, hunger for knowledge, and our deepest motivations.
There’s no assembly line advice and there’s no one-size-fits-all approach.
Here, we believe that marketing exists in every corner of a company… great marketing lives the way you lead, the way you design your products, and the way you serve your customers.
So, marketing must be an ongoing discussion, a continuous study of how to produce great work, how to write and speak in a compelling way, and how to quickly and effectively reach the market.
AND IT STARTS WITH ASKING THE RIGHT QUESTIONS
The most successful and impactful companies are those that have both the courage to ask the right questions and the conviction to continually seek out the truest answers.
What makes us change, speak up, join a cause, evolve, learn, or buy?
What makes us share?
What’s at the core of our decisions?
What does the customer really want?
What is the customer afraid to say out loud?
How do we get her attention?
How can we serve better?
How can the industry be improved?
Where’s the uncharted territory, and how do we lead others there?
These kinds of questions, and the lifelong pursuit of their answers is the purpose of this digital space.
I believe to my core that the companies who dare to answer these kinds of questions are those that rise to the top of their industries and those that truly change the world and the lives of their customers.
So that’s my mission here.
That’s the reason I created my company.
That’s the reason I show up here every day.
It is to help you ask the right questions, and dig up the answers.
From leadership to packaging to social media posts… how do we do better?
How do we create products, services, and messages worth sharing?
And, what does it really take to be heard in a world that feels louder every day?
THE FIELD OF MARKETING IS REALLY THE STUDY OF HUMAN BEINGS
Human psychology is at the absolute core of everything you’ll find here.
To more deeply understand ourselves and those we serve is the greatest use of our time, money, talents, and resources.
And, this isn’t just some “feel good” idealism, this approach also has the greatest impact on profitability.
Over the years, I’ve curated a set of resources, books, and experts truly breaking ground.
I’ve found professionals I deeply respect and admire who study marketing and teach business strategies that are not only brilliant, but incorporate a deep understanding of human psychology.
Here, we have a reverence for customer attention and hold the ideas of entrepreneurship and commerce in the highest regard.
Here, all marketing methods, theories, and practices are built around these principles.
HERE, WE BELIEVE GREAT MARKETING IS THE MOST DIRECT PATH TO PROGRESS
I have a deep love for business because I believe it’s the avenue to a better life for all.
By solving problems and creating opportunities, businesses are in the unique position to make our highest hopes of the world an almost immediate reality.
Business and entrepreneurship, to me, is the most direct outlet for human evolution, expansion, and progress. How we choose to spend our time, attention, money, and resources across countries and industries is the most immediate way we experience change.
The world of business almost vibrates with this potential. I feel it every day when I work with inspired entrepreneurs and startups bursting with energy.
And, as the barriers to business keep dissolving and more people decide to start companies, this potential seems to grow by the second.
A simple definition of business is… to create an experience for another human being.
And, what an extraordinary opportunity and sacred privilege it is.
To create an experience, a memory, a solution, or an opportunity for another is to be of the greatest service.
As we step into the world of business, our strengths of imagination, ingenuity, and resolve then become our greatest assets and our only limitations.
From our deepest primal instincts to our grandest visions of what is possible for ourselves and the planet, it all becomes possible.
This vibrant sense of possibility is why I choose to work in the world of innovation and entrepreneurship.
Because every day I get to meet people and see projects that drive the world forward.
I believe there is no greater privilege.
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