"Like it or not, we're all marketers. We all have things we're trying to get out into the world - products, ideas, art, inventions, solutions to problems... And, we owe it to ourselves, to our work, and to those we serve to create marketing that is as good as the stuff we build."
- Stacy Rust
Stacy Rust is a Minneapolis-based marketing strategist. She works to get world-class products, services, and experiences into the hands and hearts of more people.
From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft relevant, effective, and profitable marketing strategy.
"There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them." - Jerry Seinfeld
One of the biggest myths of marketing is that folks have a short attention span, and that companies must dazzle, shock, and impress an audience into opening their wallets. But, the truth is... when the marketing is done right, it means less shouting, more engagement, better results, and nearly unlimited attention from the right customers.
Contrary to what we all learn on Mad Men, generating buzz for your work isn't about a lightning bolt tagline or one ultra-catchy phrase. You don't have to channel the genius Don Draper to sell products.
It can be much easier than that.
Great marketing is about building an honest connection with the right customers. It's about creating messages that spread, not because they rhyme or because they pop up every time a customer opens their phone, but because they ring true.
Stacy's work in marketing, at its core, is an in-depth look at all the tiny details of what people want. Her philosophy is rooted deeply in psychology. It's about what we respond to, what we avoid, what draws us in, and what pushes us away. Marketing is about who we are and what drives us.
Stacy is available for team strategy sessions with organizations of all sizes, and also hosts virtual training programs and workshops. She works with large corporations, start-ups, small businesses, entrepreneurs, and non-profit organizations around the globe to help them grow their brands quickly and profitably.
Read more posts in the archives.