This place is all about marketing.
(But, not necessarily the marketing you’re used to.)
Here, the world of marketing is being redefined and reinvented.
It’s not a list of sales tactics and catchy slogans.
It’s not about pushing people toward a purchase.
Here, marketing is bigger than all of that.
It gets to the very heart of what makes us click, buy, and engage with brands.
Here, the field of marketing is really the study of human beings.
It’s the study of what motivates us, excites us, moves us, and gets us to act.
Because great marketing exists in every corner of a company… it lives in the way brands lead, design products, and serve customers.
So, marketing must be an ongoing discussion, a continuous study of how to produce great work, how to write and speak in a compelling way, and how to quickly and effectively reach the market.
Here, marketing is about the big vision and the tiniest details.
It involves asking challenging questions..
What does the customer really want?
How do we capture the attention of a market?
What does it take to stand out?
And, diving deep…
What makes a person change, speak up, take action, or learn?
How do people make micro-decisions?
What makes for an impeccable customer experience?
Here, a conversation about marketing is also a conversation about psychology and philosophy.
Because great marketing includes an understanding of human behavior, motivation, ethics, vision, and the betterment of other people’s lives.
And when ideas from these 3 fields are brought together, the result is not only products and services that fly off the shelves, but messaging that resonates in the hearts and minds of a market.
It not only means bigger profits, but happier customers and better work.
This approach to marketing is what makes for long term success and a bigger impact.
With marketing like this, businesses are in the unique position to improve their bottom line while also making a difference in their communities and around the world.