Stacy Rust

Marketing Strategist

This place is all about marketing.

(But, not necessarily the marketing you’re used to.)

Here, the world of marketing is being redefined and reinvented.

Here, it’s done differently.

Here, marketing is not a list of sales tactics and catchy slogans.

It’s not about pushing people toward a purchase.

Here, marketing is bigger than all of that.

It gets to the very heart of what makes us click, buy, and engage with brands.

Here, the field of marketing is really the study of human beings.

It’s the study of what motivates us, excites us, moves us, and gets us to act.

Here, we believe that marketing exists in every corner of a company… great marketing lives the way you lead, the way you design your products, and the way you serve your customers.

So, marketing must be an ongoing discussion, a continuous study of how to produce great work, how to write and speak in a compelling way, and how to quickly and effectively reach the market.

Here, marketing is about the big vision and the tiniest details.

We ask a lot of challenging questions..

What does the customer really want?

How do we capture the attention of a market?

What does it take to stand out?

And, we dive deep…

What makes a person change, speak up, take action, or learn?

How do people make decisions?

How can we cut through the clutter and win over customers?

Here, we believe that a conversation about marketing is also a conversation about psychology and philosophy.

Because great marketing includes an understanding of human behavior, motivation, ethics, vision, and the betterment of other people’s lives.

And when we combine ideas from these 3 fields, the result is not only products and services that fly off the shelves, but messaging that resonates in the hearts and minds of our customers.

It not only means bigger profits, but happier customers and better work.

This approach to marketing is what makes for long term success and big market impact.

With marketing like this, businesses are in the unique position to improve their bottom line while also making a difference in their communities and around the world.

So here, marketing is a big deal.

Read more…

The Latest

When Marketing is Awkward

When Marketing is Awkward

Marketing is awkward, especially in the beginning. Talking about your work, promoting your latest album, telling your peers and colleagues that you have an idea for a new business venture… it’s awkward. Printing business cards, going to networking events, starting a company with your name on the front door… all awkward. (Writing this blog for…

The 30% Rule on Social

The 30% Rule on Social

With the arrival of the internet, businesses now have the opportunity to reach customers around the globe. And, customers have endless purchase options. Almost every market is now a global market. To succeed in this era of the internet and connect with your market, of course it’s important to sell great stuff, deliver on time,…

When Hustling Hurts Business

When Hustling Hurts Business

As business owners, a line of customers out the door seems like the Holy Grail. But, when that moment finally comes, it’s often not as wonderful as it would seem. Here’s what happens… You work hard for months (or years) creating products and services people want. You market and get out there and shout from…

Smart companies build customers

Smart companies build customers

Here’s what most brands do… They work hard on a product, service, book, or idea. They build the website. They hammer out the delivery. They set their launch date. They place the final, finishing touch. And then they release it. They spend time, energy, and money presenting their work to the world. Maybe they buy…

May the smartest marketer win…

May the smartest marketer win…

The marketing world is a bit like a kitchen sink… And, by kitchen sink I mean a sink FULL of everything in your kitchen. Overflowing. Jam-packed. An overwhelming kind of full. It’s the kind of kitchen sink that you witness at 9pm on Thanksgiving… the sink that makes you want to eat those last 3 pieces of…

When money makes you happy…

When money makes you happy…

Does money bring happiness? That’s one hell of a question. My gut response is always, “No, certainly you can be happy without money.” The happiest moments of my life have had absolutely nothing to do with money. But, then again… All other things being equal, I’d choose money over no money every time. Because, being…

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