"Marketing strategy isn't necessarily about logos or ad placement or clever sales tactics... it's ultimately about learning to think like a customer, and creating an experience they can't wait to tell their friends about."
- Stacy Rust
Stacy Rust is a Minneapolis-based marketing strategist. She works to get world-class products, services, and experiences into the hands and hearts of more people.
From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft relevant, on-brand marketing strategy.
With an innovative, in-depth approach to marketing and over a decade of education, research, and on-the-ground experience, Stacy's strategy work allows companies to captivate audiences, grow revenues quickly, and create authentic, powerful marketing messages.
In a world where it's almost impossible to go 5 minutes without being hit with bad marketing, some folks would rather close up shop than push their potential customers for a sale with flashing red arrows and false promises.
But, great marketing surrounds us all the time, too. Great marketing doesn't feel manipulative or overly hyped. Great marketing doesn't send up our defenses. Great marketing doesn't feel pushy or annoying.
Great marketing actually doesn't feel like marketing at all.
And, great work deserves great marketing.
Backed by years of research in psychology and consumer behavior, Stacy's approach is rooted in discovering exactly what customers want. Marketing is about what we respond to, what we avoid, what draws us in, and what pushes us away. Marketing is about who we are and what drives us.
The most common reason companies struggle is that they have either lost track of what their customer wants and needs, or never really understood it to begin with. The best marketing comes from a deep understanding of the customer. Promotion that is too aggressive or annoying will send customers running, while boring, vanilla marketing will simply be ignored.
The way to a more profitable, wide-spread business presence is by digging deeper into marketing, into what works and what doesn't, what resonates, and what falls flat.
Stacy's mission is to teach brands how to grow quickly using these core principles.
Stacy works with large corporations, start-ups, small businesses, entrepreneurs, and non-profit organizations around the globe helping brands grow quickly and profitably.
She is available for team strategy sessions on select dates, and also hosts virtual training programs and workshops.
Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get world-class products, services, and experiences into the hands and hearts of more people. With an innovative, in-depth approach to marketing strategy and over a decade of education, research, and on-the-ground experience, Stacy serves companies around the globe in captivating audiences, growing revenues, and creating authentic, powerful marketing messages.
After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique strategy to business leaders around the world.
Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with new ideas on how to create impactful work, grow and develop an engaged audience, craft messages that spread, and build thriving organizations from the ground up.
For all press inquiries, contact Stacy's team here.