Stacy Rust is a Minneapolis-based marketing strategist, writer, and advisor. She works to get world-class products, services, and experiences into the hands and hearts of more people.
From locally-owned shops to multi-million dollar brands, she helps organizations around the globe craft relevant, on-brand marketing strategy.
With an innovative, in-depth approach to marketing and over a decade of education, research, and on-the-ground experience, Stacy's strategy work allows companies to captivate audiences, grow revenues quickly, and create authentic, powerful marketing messages.
"Marketing strategy is about learning to think like the customer, understanding who they are and what they want so well that you can bring even their unspoken wishes to life."
In a world where it's almost impossible to go 5 minutes without being hit with bad marketing, some of us would rather die broke than sell out and become someone who actually creates that stuff.
When most of us think of marketing, what comes to mind is often the worst of the worst, from daily sales emails from the same company to flashing red arrows to big, pushy headlines.
But, great marketing surrounds us all the time, too. Brilliant companies (our favorite companies) market in a way that doesn't feel manipulative or overly hyped. It doesn't send up our defenses, or feel pushy or annoying.
It's the kind of marketing that hides in plain sight, because it doesn't feel like marketing.
This is the kind of skill worth mastering, and this is the kind of marketing we talk about here.
Here, we approach marketing in an entirely new, unique way, with a focus on psychology, research, authenticity, and true, contagious customer satisfaction.
We dive into all the details of strong, captivating marketing. And, the truth is... the most impactful marketing almost always involves the smallest of moments.
A million lucrative marketing opportunities (for any company) exist in the tiniest of details... the words, the actions, the gestures, the tone of a customer interaction. These moments are easy to gloss over and ignore, but these small details (what's called "micro-strategy") are where a company either wins the customer's respect, attention, and loyalty, or loses it.
The kind of marketing strategy you will find here is born from this detail-oriented, inside-out approach... an approach deeply rooted in psychology, case studies, and on-the-ground experience.
The marketing here is rooted in these tiny details, the moments that can make or break a brand.
Contrary to popular opinion, powerful marketing is not about putting pressure on a prospective customer to make the purchase. It's not about what prompts a knee-jerk, one-time, impulse purchase. Our goals must be larger than that, our growth and profit must be bigger, and more sustainable than that.
What separates the great marketing from the mediocre comes down to an in-depth understanding of human beings. It's about what customers actually want for the long term, what initiates a lifetime of purchases, and what creates a whole market of happy customers.
Powerful marketing is about sparking customers that are not only excited about the company and the products, but who go out and tell their loved ones to buy as well.
It's about creating a movement among buyers, sharers, employees, and fans. It's about what we truly respond to, what draws us in, and what prompts us to take action (not just once, but again and again).
This kind of marketing is about a better way forward for companies and consumers alike.
We all know those companies... those that we follow on social media because we truly want to keep up with their latest product.
Those companies that not only serve, but entertain and engage. The brands that we jump up to recommend to friends, because we love what they do. The kind that listen, respond, experiment, innovate, and continually create cool stuff.
Contrary to what we all learn on Mad Men, creating this kind of customer relationship isn't about one lightning tagline or one catchy phrase.
Modern marketing is different. And, it's much better for customers, and far easier to create.
It's about creating a real connection with customers, one they actually look forward to participating in. It's about creating messages that spread, not because they rhyme, but because they are deeply true and compelling.
The only way to get others to not only pay attention to the work, but to value and actually take action to buy the products and services, is to deeply understand the customer.
The single most common reason companies struggle is that they have either lost track of what the customer currently wants and needs, or never really understood it to begin with.
The way to a more profitable, wide-spread business presence is by digging deeper into marketing, into what works and what doesn't, what resonates with customers, and what falls flat.
Stacy began her education at the University of Iowa with a focus on psychology. After switching to business degree, Stacy has continued to carry her love of psychology far into her marketing career.
Psychology has become the bedrock of Stacy’s marketing approach, because she believes the more deeply you understand your customers, the more effectively you can serve them and grow your organization.
After working with the Creative Services team at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, Stacy struck out on her own to start her own strategy firm and serve organizations around the world.
Stacy has spent the last decade studying and researching marketing while working hands-on with a diverse roster of clients around the globe, from large corporate operations and big brands to local shops and artisans.
Today, Stacy works closely with organizations to create powerful brand positioning, design customer experiences that spread through the market, and craft high-leverage outreach campaigns.
She helps companies build active, engaged communities of happy customers and repeat buyers. And, her work ignites captivating and authentic communication from brand leaders and influencers.
With experience spanning brick-and-mortar retail environments to paperless digital empires, Stacy drills down into the details of what makes a company profitable and influential in the marketplace allowing them to communicate more authentically and effectively, both reaching more customers and developing fierce, genuine, long-term relationships with their current audience.
Read all of Stacy's latest ideas and strategies on her blog.
"There is no skill more applicable, far-reaching, and versatile than marketing. We must all be able to quickly and effectively show others why something is important, and get them to take action."
Stacy works with large corporations, start-ups, small businesses, entrepreneurs, and non-profit organizations around the globe to create branding, messaging, and outreach campaigns. Her work allows companies to authentically connect with more customers through detailed brand positioning and customer experiences designed to spread through the market.
Stacy is available for team strategy sessions with organizations of all sizes, and also hosts virtual training programs and workshops.
"All humans are marketers. We all have ideas, plans, solutions, art, inventions... and we owe it to our work and to those we wish to serve to get better at communicating the value of those things."
Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get world-class products, services, and experiences into the hands and hearts of more people. With an innovative, in-depth approach to marketing strategy and over a decade of education, research, and on-the-ground experience, Stacy serves companies around the globe in captivating audiences, growing revenues, and creating authentic, powerful marketing messages.
After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique strategy to business leaders around the world.
Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with new ideas on how to create impactful work, grow and develop an engaged audience, craft messages that spread, and build thriving organizations from the ground up.