Author Archives: Stacy Rust

Marketing smarter, not bigger

Marketing smarter, not bigger

So many business owners dream of scale. Parlaying a great idea into an extensive line of products, services, books, and even a movie deal… The dream is that huge audience… A large brand presence… We dream of products reaching around the globe, in the hands of millions. The more income streams, the better. Because, we… Continue Reading

The Yes Chain

The Yes Chain

Every customer experience should have a Yes Chain. A series of yeses, clicks, nods, agreements, permissions… all leading up to the big commitment, the purchase. Most of us focus on the one big “yes” and don’t create a trail of smaller yeses that feed into the process. Counterintuitive as it may seem, asking for more… Continue Reading

Are you entertaining or interrupting?

Are you entertaining or interrupting?

Much of marketing interrupts entertainment. Facebook… TV… Instagram… Radio… People show up in these places to be entertained. So, if brands are going to participate on these platforms seeking the attention (and dollar bills) of the market, then one strategy to consider is providing more of what folks actually came for… entertainment. Celebrities promote products… Continue Reading

How much are you asking from your customer?

How much are you asking from your customer?

When you sell something to a customer, what are you really asking for in return? What’s the investment? The answer involves money, yes. But it’s more than that. Purchases also require time, attention, energy, involvement, commitment, and emotion… They require decision-making, risk, effort, and trust. And, the purchase is often only the first step in… Continue Reading

No Detail is Too Small

No Detail is Too Small

In business, every detail sends a message. And, often the most impactful opportunities lie in the smallest details of the work. These moments are when trust is earned, respect is granted, and loyalty sparks. Every company has holes, gaps, problems, and misalignments. Large ones and small ones. Most companies have so many gaps that it… Continue Reading

When Marketing is Awkward

When Marketing is Awkward

Marketing is awkward, especially in the beginning. Talking about your work, promoting your latest album, telling your peers and colleagues that you have an idea for a new business venture… it’s awkward. Printing business cards, going to networking events, starting a company with your name on the front door… all awkward. (Writing this blog for… Continue Reading

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