The Yes Chain

Every customer experience should have a Yes Chain.

A series of yeses, clicks, nods, agreements, permissions… all leading up to the big commitment, the purchase.

Most of us focus on the one big “yes” and don’t create a trail of smaller yeses that feed into the process.

Counterintuitive as it may seem, asking for more than one “yes” makes for far better business results.

This string of micro-commitments, this chain of small yeses actually propels customers into saying “yes” to the big things.

“Yes” to subscribe to that email list.

“Yes” to that online presentation.

“Yes” to that free sample.

“Yes” to that consultation.

“Yes” is fuel that gets folks toward the big purchases.

And, not only does it create higher revenue, but it’s actually what customers prefer.

The Yes Chain creates a more positive buying experience for all involved.

Because, no longer do customers feel as though they are being pushed toward something they don’t want.

Instead of digging their heels in, hesitating, wavering, questioning, and pushing back, they are saying “yes” in a myriad of small ways.

The Yes Chain feels better.

It feels engaged.

It feels inclusive.

It feels like a conversation.

It feels like the customer is in charge, driving the sales process.

It feels like they’re moving forward and making progress.

Ultimately, the customer feels like they’re getting something they actually want to buy.

And, this creates an incredible sense of ownership and control over the experience.

The Yes Chain forges pride in the purchase.

And, not only that, but it forges pride in the process that led them there.

They actually enjoy the sales process, making them far more likely to come back for more.

Want satisfied customers?

Want customers lined up around the block waiting to buy again?

Build a Yes Chain.

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Two Ideas

to change the way you market your company...

Better marketing starts with two important shifts.

Read now.

About Stacy

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique, and in-depth strategy to companies around the world. Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with insightful advice and practical strategy on how to create impactful work, build an eager audience, develop messages that spread, and grow thriving businesses from the ground up.

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