How much are you asking from your customer?

When you sell something to a customer, what are you really asking for in return?

What’s the investment?

The answer involves money, yes. But it’s more than that.

Purchases also require time, attention, energy, involvement, commitment, and emotion…

They require decision-making, risk, effort, and trust.

And, the purchase is often only the first step in getting real results.

Results usually require more.

So, what is the customer really after? And, what will it take (on their part) to actually get there?

What are you really asking of your customer?

What’s the exchange?

And, which customers are capable of and willing to make that exchange?

It’s vital that you know the answers to these questions.

Because, the answers might change how you talk about your work, how you engage with your customers, and how you position your products and services in the marketplace.

The answers might completely change how you market your company.

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Two Ideas

to change the way you market your company...

Better marketing starts with two important shifts.

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About Stacy

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique, and in-depth strategy to companies around the world. Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with insightful advice and practical strategy on how to create impactful work, build an eager audience, develop messages that spread, and grow thriving businesses from the ground up.


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