When Marketing is Awkward

Marketing is awkward, especially in the beginning.

Talking about your work, promoting your latest album, telling your peers and colleagues that you have an idea for a new business venture… it’s awkward.

Printing business cards, going to networking events, starting a company with your name on the front door… all awkward.

(Writing this blog for you to see is awkward.)

Initially, marketing feels uncomfortable for everyone (particularly if what you do is close to your heart).

But, if you can learn to tolerate it, if you can sit with the awkwardness and not run from it, then you have a real shot at having all the things others spend their lives silently dreaming about.

Because, most people avoid uncomfortable stuff.

Most folks avoid marketing.

So, their brilliant ideas sit on the shelf.

They never learn the art of great promotion, so their dreams and goals lay unfulfilled.

The people who create big brands, attract big audiences, and make great money doing what they love are simply those who have gotten to the other side of awkward marketing.

They’ve learned how to deal with the discomfort of self-promotion.

They’ve learned to stomach the awkwardness of marketing long enough to get good at it.

The truth is, marketing your work is awkward as hell.

There’s no way around it. The only way out is through.

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Quality Doesn't Exist

We often throw around the word “quality”, especially in business.

But, quality is a dangerous word.

Because, quality doesn’t exist.

It’s made up.

Not real.

Not objective.

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About Stacy

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique, and in-depth strategy to companies around the world. Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with insightful advice and practical strategy on how to create impactful work, build an eager audience, develop messages that spread, and grow thriving businesses from the ground up.


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