unleash the eager

We are born eager.


We are born with the capacity to have our minds blown on the regular.

We are easily excited.

Easily psyched.

We are overflowing with energy.

As kids, we run as fast as we can.

We laugh really hard, at everything.

Nothing can slow us down.

Because we’re eager.

We’re explorers, makers, builders, organizers, leaders, and performers.

And, we soak up the new, the undiscovered, the thing we’ve never seen or heard or felt before.

We’re charged.

And, we live that way until something happens.

… until we share with the wrong person.

We’re eager until we run into annoyance, frustration, impatience, or disdain.

We’re eager until we see a look flash across someone’s face that translates to “eagerness is not okay, calm down”.

We rush to someone with our newest idea or creation, and it is quickly brushed to the side.

We craft something we believe is extraordinary, and it’s ignored or laughed at.

We let our eagerness run wild until the day we feel the heartbreak of disapproval.

We’re free until our energy, our humor, our creativity, our expression, or our idea isn’t met with the same eagerness and enthusiasm….

We might look around and realize… not everyone else is as eager and enthusiastic as I am.

In fact, a lot of people are cool, aloof, impatient, and busy.

Others don’t laugh as loudly as I do.

Others don’t share their creations as wildly as I do.

Others don’t run as fast and as free as I do.

Others don’t relax as deeply.

Others don’t enjoy things as fully.

Others aren’t as eager.

So, you tighten up.

You mimic those around you to avoid the heartbreak of feeling different, separate, weird, or even annoying.

You get a little more quiet, a little less eager, a little less enthusiastic, a little less free.

You start to censor yourself, monitor your behaviors, tamp down your energy and fit in.

And, over time you replace your eagerness with cynicism… your joy for indifference… and your uniqueness with conformity.

Instead of running really fast and then sleeping really hard, you jog.

Instead of enjoying the big highs and lows, you stay safely in the middle.

“That’s incredible!” becomes… “been there, done that”.

“Look at the amazing thing I created!” becomes…. “It’s still not good enough”.

We’ve shrunken into ourselves in the hopes of not bothering those around us with our wild enthusiasm.

We’ve locked away the parts of us that light up with the discovery of something new, and we’ve become people who are frightened by change.

And, it’s exhausting.

It’s time now to reignite the eager.

Be loud.

Be enthusiastic.

If you find something cool, shout it from the rooftops.

If you make something cool, show everybody.

Hang it on the goddamn refrigerator.

It’s okay to be the most eager, enthusiastic soul in the room.

In fact, it’s contagious.

At our core, we are eager.

So, let it shine.

Unleash it for the world to see.

Stacy Rust

Stacy Rust

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with candid advice and practical strategy on how to create great work, build an audience, and grow a thriving business from the ground up.
Stacy Rust

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