Building a Tribe

A tribe.

Success is impossible without a tribe.

To make more money, to make a bigger impact in your market, to make a difference in the community, to grow your brand, to bring your dream to life…

You need people.

Support.

Champions.

Advocates.

Like-minded folks.

Friends to support you, talk about your work, and share your stuff.

You need customers.

Fans.

Loyal subscribers.

You need a team.

Because doing it alone is not just hard, it’s impossible.

Every project, every brand, every organization, every idea needs a tribe to bring it to life.

Ideas need people to bring them into existence.

And, building a tribe is easier than it seems.

It doesn’t take a huge advertising budget.

It doesn’t take an Ivy League education.

It doesn’t take years of sleazy networking events, fake handshakes, and endless hustle.

There’s a science behind it.

Building a tribe is doable.

Bringing people on board with your ideas, your projects, your products and services… it’s not a matter of luck or timing or perfect branding.

It’s within your immediate grasp.

It’s a learnable skill.

This is marketing at its truest, most fundamental level.

And marketing a skill you must learn if you want your work to gain momentum.

Being on your own is not an option.

Being on your own is not smart.

Build your tribe.

And, the rest will fall into place.