Lazy No More

“Lazy” is a term that’s rarely relevant.

People aren’t lazy.

Laziness doesn’t exist, not really…

It’s a term that can describe a wide range of circumstances.

It’s a word that glosses over human intricacies.

And, as managers and leaders, it’s a word that gives us permission to ignore the root cause of poor performance or a lack of “results”.

Is anyone really lazy? No.

Depressed?

Maybe.

Confused?

Stuck?

Frustrated?

Overwhelmed?

Probably.

Overworked? Under appreciated? And underpaid?

Most likely.

But lazy?

No.

What appears to be laziness is often a byproduct of difficult circumstances, conflicting expectations, or hazy instructions.

Misinformation, extremely high stakes, or a lack of specificity might also result in something that looks like laziness…

Ask too much of someone and you might leave them paralyzed.

Paralysis often looks like laziness, but they are wildly different things.

“Lazy” is not the answer.

“Lazy” is a term that is often wielded as a weapon.

And, that weapon is particularly sharp and wounding when we use it against ourselves.

But, the use of the word “lazy” is a copout.

It’s a harmful way to generalize the problem and absolve oneself of any responsibility to find a solution.

Maybe using the word “lazy” is lazy.

It’s a way to keep ourselves from doing the real work and finding the real problems that exist.

Lazy is a label that lacks any real meaning.

“Lazy” is a band-aid that makes us feel as if we’re addressing a problem without really doing the hard work.

Because, laziness is an illusion.

May we all be “lazy” no more.

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Two Ideas

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Better marketing starts with two important shifts.

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About Stacy

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique, and in-depth strategy to companies around the world. Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with insightful advice and practical strategy on how to create impactful work, build an eager audience, develop messages that spread, and grow thriving businesses from the ground up.


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