Avoiding the Eye Roll

Ouch… the eye roll.

The eye roll that follows a sales pitch.

The eye roll that follows the announcement that you’re writing a book.

The eye roll that follows your next, big idea.

There’s no sharper weapon than a perfectly placed eye roll.

And, we think we can avoid it.

We think if we step in exactly the right place, at the right time, nobody will roll their eyes.

We hope that somehow we can avoid the painful judgment of others.

But, in reality, there are always people rolling their eyes at us.

Whether it’s in person, behind closed doors, or in the blog comments section… there will always be someone who is judging.


There’s no avoiding it.

But, if we’re being honest, we’re probably rolling our eyes at them too.

We all roll our eyes.

We all judge and criticize and reject.

But, when it comes right down to it, those aren’t the eye rolls that get in our way.

The only eye rolls that matter are your own.

The only eye rolls that actually stop you are yours.

When you have a new idea, do you stop yourself with an eye roll?

Do you tell yourself it’s foolish?

Do you tell yourself it’s not possible?

Most of us do this to ourselves all the time.

I don’t give a damn who is rolling their eyes at you.

Because, someone will always be doing that.

There’s no way around that.

But, if you’re rolling your eyes at your own ideas and goals, that’s worth investigating.

That’s the first problem to resolve.

That’s step one.


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Two Ideas

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Better marketing starts with two important shifts.

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About Stacy

Stacy Rust is a marketing strategist, writer, and advisor. Her mission is to get your work, your ideas, your products, and your services into the hands and hearts of more people. After working in Creative Services at the BBC Worldwide in London, and then as an Account Executive at a private advertising agency in Minnesota, she struck out on her own to provide fresh, unique, and in-depth strategy to companies around the world. Today, Stacy leads her global community of thousands of entrepreneurs, executives, and creatives with insightful advice and practical strategy on how to create impactful work, build an eager audience, develop messages that spread, and grow thriving businesses from the ground up.

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